Hunterdon County launches new economic initiative to highlight main streets

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Hunterdon County launches new economic initiative to highlight main streets

Hunterdon County launches new economic initiative to highlight main streets

Hunterdon County has launched a new economic initiative to highlight the county’s main street business districts, including the creation of a new promotional website.

HunterdonMainStreets.com is the center of the new campaign, and it highlights seven communities in the county. It is similar to the recently launched Hunterdon 579 Trail website, which focused on local agricultural and agritourism elements.

“The goal of these campaigns is to remind residents of just how much Hunterdon has to offer, to essentially rediscover all the good that’s in their backyard,” Freeholder Director Shaun Van Doren said on Friday.

“Our intention is not to replace the local websites that towns and merchant associations have worked so hard to create,” he added. “The goal is that this new website will increase traffic to the towns’ own sites, as well as add foot traffic on the streets and in their merchants’ shops.”

The economic development office created the campaign, which spotlights the following communities: Clinton, Flemington, Frenchtown, High Bridge, Lambertville, Milford, and Stockton.

Each individual town page features photos, suggested local activities, an overview of the main street business district and links to local websites.

Other features of the website include annual events and festival highlights, a newsletter sign-up, and positive press coverage the towns have previously received. The website also lists available storefronts for potential business owners.

“Hunterdon communities consistently are ranked in the top 10 or 20 for most beautiful small towns in state and national surveys,” said Cindy Kunnas, the director of the Delaware River Towns Chamber of Commerce. “Those are always distinctions we want to widely promote.”

The website is the first phase of the Hunterdon Main Streets campaign, and new features will be added in the future.

“We’re thrilled for the opportunity to partner with the county to remind area residents of the beauty and charm of the county’s main streets,” said Paul Muir, the director of the Red Mill in Clinton and the Clinton Guild.

“This is just a first step in a long-term campaign that we’re happy to be a part of,” he added.

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